Cleveland Street
An eclectic show apartment in Fitzrovia
We created an eclectic show apartment for boutique development 101 Cleveland Street, with a design that would create a space of discovery through a world of colour, texture and pattern.
As soon as you step inside every surface and detail tells a rich story, linking effortlessly with its trendy Fitzrovia location with subtle odes to its historical roots.
The tonal aspect throughout creates an organic flow aimed to calm and create a naturally harmonious space. Within the reception area, the upholstery includes soft boucle textures and a low-level pastel coloured sofa.
Hints of red, pink and teal come through the accessories and styling, which add depth and contrast to the space. Metallic finishes play a key role in balancing the design to give a more industrial finish.
The principal bedroom has a soft shell pink feature headboard that changes in light due to the subtle shine in the fabric. The space includes classic tones of light blue combined with contemporary lighting, creating a myriad of layers within the space, and the guest bedroom follows the same rhythm as the apartment with its soothing colours.